Cincinnati Balloon Artist IGNITED

onlinemarketing — Fri, 14 Oct 2011 03:21:06 +0000

In our crazy little marketing world, the more different a product or service is, the better we like it. There is nothing we enjoy more than helping a client with a unique business, establish and build their brand in cyberspace.

Well, welcome to one of our latest clients, world renowned Cincinnati balloon artist, Vicky Kimble.

When I saw the first correspondence from Vicky, it was signed, “Have a Wonderful, Colorful, Totally Twisted Day.” JACKPOT!!!

We knew from the very beginning, Vicky Kimble was someone special and this was going to be a fun ride.

Vicky takes balloon twisting to a level I’ve never seen. She creates balloon sculptures which absolutely WOW her clients. Her balloon decor, especially her balloosion creations are amazingly lifelike.

Additionally, she is a tremendous entertainer whether she is capturing the attention of school children with her creative science program or wowing the crowd at a corporate function.

When you see her work, it is easy to see why she is a decorated world champion.

Vicky’s unique business and talents have made it easy to build her brand. We started with a new COLORFUL, SOMEWHAT TWISTED website called IncrediBalloons.com and drove people to it from an eye-catching, professional looking Facebook business page.

We’ve topped it off with a great followup /referral building strategy using time released, personalized greeting cards and the sales momentum is building.

Keep an eye on this crazy entrepreneur. Vicky is already one of Cincinnati’s most sought after balloon artist but now the world is beginning to call.

My Neighborhood Team Comes to Fort Wayne Indiana

onlinemarketing — Fri, 30 Sep 2011 03:24:54 +0000

Just thought I’d update everyone who has been watching the development and rollout of the My Neighborhood Team mini directory project.

As was predicted, Indiana was a great place to launch this cost-effective small business marketing package. Many business owners are excited to have access to such a simple, yet effective way to create an online presence.

Our initial launch city was Fort Wayne, Indiana where only one business in each of 40 different types of business is given a prominent spot on the newly created Fort Wayne Neighborhood Team website.

Each featured business receives a special button on the Fort Wayne Neighborhood Team website. When that button is clicked, the visitor is taken directly to a one-page webpage created specifically for that business. This webpage is used to display address, phone number and links to the businesses Facebook or main website.

Additionally that webpage is given it’s very own unique domain name which the business owner can use in all their marketing efforts.

Plus for each new business member, an attention grabbing online press release is created and distributed, telling the world of the new business affiliation with My Neighborhood Team.

Unlike the big service directories where companies are immediately lost amongst the hundred of similar businesses, Fort Wayne Neighborhood Team and all other My Neighborhood Team mini directories contain only one business for each business type, making it a very exclusive club that we believe will be one of the best marketing investments a small business owner can make.

The rollout will continue throughout the major cities and towns of Indiana before moving to Ohio and Kentucky in the very near future.

For more information on grabbing a mini directory spot on the Team we have placed a short video on the homepage at MyNeighborhoodTeam.com

Leveraging Facebook On Your IPAD

onlinemarketing — Fri, 06 May 2011 00:17:05 +0000

The Tasty Legend Project

onlinemarketing — Tue, 05 Oct 2010 02:36:25 +0000

This project is designed to help a select few small restaurants use a website and facebook combination to attract more customers into their establishments without the ordinary high costs.

We have experimented with this marketing model for almost two years and the results have been tremendous.

We are finding that by combining multiple region-specific restaurants or small businesses onto one single facebook fanpage, participating businesses gain customers dramatically when compared to the results of having their own private fanpage.

By only accepting a limited amount of restaurants into the Tasty Legend model, these businesses can also market their exclusivity as a selling point to their target market.

Growth results to date vary from 15% increase in new customers all the way to 75% increase.

This model is proving to be the most cost efficient marketing method for a small business with limited marketing or advertising dollars available.

Watch the Tasty Legends project unfold at TastyLegends.com

Build a Huge Customer Network Fast

onlinemarketing — Fri, 26 Feb 2010 21:10:46 +0000

Convert Web Visitors to Buyers

onlinemarketing — Fri, 26 Feb 2010 20:45:58 +0000

Laser Target Your Advertising

onlinemarketing — Mon, 22 Feb 2010 16:00:12 +0000

Speak to Audience

Social Media Overload

onlinemarketing — Mon, 22 Feb 2010 15:49:21 +0000

Building Relationships Builds Business

Jen Griffin — Mon, 31 Aug 2009 23:36:49 +0000

A friend of mine is a Mary Kay consultant who shared one of her LinkedIn experiences with me.

She was on LinkedIn one day and noticed a question posted asking for recommendations for Italian restaurants in the area. The person was new to the area and needed some ideas. She shared she top two favorite Italian restaurants and why she liked each of them.

The person who asked the question thanked her and noticed she was a Mary Kay consultant. Since he and his wife were new to the area, his wife had not found a new Mary Kay consultant. And you guessed it, he now has her contact information when his wife is ready to order more products.

Yes, it is true you can build your business by building relationships with people on LinkedIn and the other social media properties.

Use LinkedIN to Follow Up with Contacts

Jen Griffin — Wed, 26 Aug 2009 13:58:12 +0000

For a few keys reasons, LinkedIN is a great way to follow up with contacts after a business meeting or networking event.

You can avoid having your email wrongly marked by spam filters.

Send a follow up email with your resume attached.

Create a easy way to stay also stay connected.

Get Your Email Read

It has happened to all of us in we send a follow up email only to discover our email finds itself in the spam folder of the person we are sending our email to. And we know that it really just depends on the day, if we take time to glance at our spam to see if any emails have been wrongly tagged.

With LinkedIN, your email will always be delivered!

Send a Note of What You Are All About

No more structuring an email reply that gives a bit of information about you and your services, your LinkedIN profile will do it for you. Sending an email through LinkedIN will allow a person to learn more about you without going to a different site. A person is much more apt to click over to look through your LinkedIN profile than find you online. And we all know once you go online, how easy it is to get distracted.

Self Updating Address Book

How many times have you went to call someone only to discover that you did not enter their latest information into your address book? Or you cannot find that random piece of paper with the phone number scribbled on it? Or you cannot quite remember their name just a face and maybe one other person?

Well LinkedIN can solve all these issues for you.

As part of a person’s profile on LinkedIN, the person updates the preferred way of contact. So you can use LinkedIN as a self updating address book.

And Yes It Does Work!

After using LinkedIN to follow up with about 15 business cards (of people I actually met), I had a number of people respond about information listed in my profile and 4 that want to get together for talk about doing business. Not bad for a follow up that only said – It was great to meet you! with absolutely nothing more about my business and services.

Start using LinkedIN to be a powerful followup method for your business.