Small Businesses Using Twitter to Connect

A recent article in the New York Times documented a new trend for small business owners.  This trend is using a twitter account to connect with customers as a viable and real way to grow their customer base.  Business owners, especially those on a tight budget, can for free begin to talk with many potential customers at one time through a 140 word twitter post which is called a tweet.

Some business owners are even choosing a twitter account as a first step online ahead of a website.  There are some very good reasons for this choice.  As you know the internet is not a build it and they will come structure where once you have a website people flock to your pages.  You must strategically position your website in front on your audience with a carefully choosen domain, site structure, keyword research, and all the fancy stuff that I do for business owners to get their websites ranking well in the search engines.

Upon the first follow on twitter, a business owner is able to connect with real people.  Then if necessary give the follower the ability to go to the company’s website through a link in the profile and a customized twitter background.

To read the full article which includes testimonials from business owners. Mom-and-Pop Operators Turn to Social Media